Archive for the ‘Advertising’ Category
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Laurel Park’s got spunk
It may not look like it (OK, it doesn’t look like it), but Laurel Park has got some character. Or at least the marketing folks are having fun with the place.
On the thoroughbred track’s Facebook page, an album called “The Rody’s are Coming to Laurel Park on August 22″ highlights the new addition to the [...] -
Minnesota a big draw for Baltimoreans?
I was perusing The Baltimore Sun Web site today when an odd banner ad caught my attention (left).
The Minnesota State Fair? I would expect certainly the Virginias, Pennsylvania, Delaware, New Jersey and maybe even New York to advertise their state fairs in this market. But it’s not like Minnesota is a hop, skip and a [...] -
A barrage of birthday offers
The more I learn about online marketing, the more I want free stuff. I’m even happy when I have to pay, so long as I perceive that I’m getting a deal - an extra service at no extra charge, a discount or a trial offer. As a savvy consumer, I feel that I’m entitled to [...]
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Whoa — ads that work???
A recent study that analyzed data from more than 2 billion impressions has found that preroll video ads are 8 to 25 times more effective than in-banner ads, according to the Media Post.
(Preroll ads are commercials that air before your online video will play.)
The study was conducted by Web video company BBE and the effectiveness [...] -
Best and worst ad songs
AdWeek has come out with its ranking of the five best and five worst ad songs of all time. The “worst” list includes Royal Caribbean Cruise Line’s “Lust for Life” by Iggy Pop, and Victoria’s Secret’s “Love Sick” by Bob Dylan. ( I have to admit, as much as I like the ’60s standards, Dylan’s [...]
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NFL drowning its sorrows?
An NFL ban on liquor and lottery sponsorships may be lifted for next season if the recession continues to scare away advertisers, the Sports Business Journal reported this week.
The proposal was approved by the league’s business ventures committee this month and is expected to be on the agenda for the owners meeting [...] -
The environment as a laughing matter
Being friendly to the environment can be fun — who knew? Or at least Baltimore’s Planit advertising agency is putting a funny spin on anti-litterbug PSAs for the city.
Drawing from the same dry, awkward humor found in episodes of NBC’s “The Office,” the agency has produced ads (view online here) reminding people that their coffee [...] -
Who were the victors of the Superbowl ad game?
Sitting down to watch the Super Bowl last night, I expected to be more impressed by the ads than I would be the game. No offense to Arizona and the feel-good underdog story, but I was expecting Pittsburgh to readily handle a team that many said didn’t belong there.
After the Steelers jumped out to a [...] -
Moving ad money online in ‘09
With the real estate market still on a respirator, one national company’s decided to resuscitate its advertising strategy - by redirecting all national TV advertising to the Web.
Century 21 was one of the first real estate companies to advertise on TV. Now, Senior VP/Marketing Beverly Thorne says research has proven that a better ROI exists [...] -
How effective is a 3-second TV ad?
What takes some just 3 seconds to do?
Punch lines aside, for some folks it’s airing a television commercial.
And not just any commercial, we’re talking about the most highly coveted advertising space of each year — a Super Bowl television ad.
This, at least, is the cost-saving scheme of New York-based Weatherproof Garment Co., which is proposing [...]