Apr 11, 2008 0
Absolut PR nightmare
You might have heard about a recent ad by Absolut Vodka. I’ll let the AP explain:
“The campaign, which promotes ideal scenarios under the slogan ‘In an Absolut World,’ showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.”
The ad ran only in Mexico and — not that shockingly — stimulated a bit of American anger over immigration concerns with the U.S./Mexico border. Americans for Legal Immigration PAC (ALIPAC) began a Web site calling for a boycott of Absolut. The company has since apologized and withdrawn the ad.
But the boycott lives on. SKYY Vodka, one of Absolut’s competitors, has — also not that shockingly — come out in favor of the boycott, drawing praise in a release from ALIPAC spokesman William Gheen.
“I like SKYY Vodka!”, said William Gheen. “It is great to be able to have an occasional martini without contributing to a Global corporation, like Absolut, that is encouraging the invasion of my nation.”
Personally, I think that would look great on a t-shirt or bumper sticker. I also love it when a modern company such as SKYY comes out in support of the 1848 Treaty of Guadalupe Hidalgo. (I’ve always wondered about Procter & Gamble’s opinion of the 1814 Treaty of Ghent.)
And here’s the point in the blog post where I admit looking at the ad and not understanding the fuss. “What a neat old map,” I thought. Didn’t even notice the immigration issue. Maybe it’s because I’m a gin guy.
What are your thoughts on the ad and the various responses to it?
JOE BACCHUS, Web Specialist

Sauerbrey was on CBS News’ “60 Minutes” last Sunday, explaining why the United States government has admitted so few Iraqis to America, even though the Iraqis are translators who assisted the U.S. military, and whose lives — and those of their families — have been threatened by insurgents who accuse them of “collaborating” with the enemy.