Legal Name: Adidas AG
Headquarters Regions: Herzogenaurach, Germany
Founded Date: 18 August 1949
Founders: Adolf Dassler
Number of Employees: 65000+
Company Type: For-Profit
Area served: United States of America and world
Products of Company: designs and manufactures shoes, clothing and accessories
Net Worth in 2024: $40 billion

Founded and headquartered in Herzogenaurach, Germany, Adidas AG is a German multinational corporation that designs and manufactures shoes, accessories and clothing.

It is the second-largest sportswear manufacturer in the world after Nike and the largest in Europe. It is the parent company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern München, and Austrian fitness technology company, Runtastic.

Well, how well do you know about Adidas? If not much, we have compiled all you need to know about Adidas’s net worth in 2024, wiki and complete details. Well, if you’re all set, here is what we know about Adidas to date.


Adidas was founded by Аdоlf “Adi” Dаѕѕlеr. Не ѕtаrtеd the company іn 1924 іn hіѕ mоthеr’ѕ laundry room іn Неrzоgеnаurасh, Gеrmаnу, tоgеthеr wіth hіѕ еldеr brоthеr, Rudоlf Dassler. Тhе company was originally called Dаѕѕlеr Вrоthеrѕ Ѕhое Fасtоrу. Due to unreliable power supply in their town, thе Dassler brоthеrѕ had to turn to реdаl роwеr frоm а ѕtаtіоnаrу bісусlе tо run thеіr еquірmеnt.

During the war, the company ran the last sports shoe factory and primarily supplied the Wehrmacht with shoes. In 1943 the shoe production was forced to terminate operations, and the company’s facilities and the workforce were used to manufacture anti-tank weapons. From 1942 to 1945, at least nine forced labourers were working at both sites of the company.

In 1936, Dassler persuaded U.S. sprinter Jesse Owens to use his hand made spikes at the 1936 Summer Olympics. Following Owens’ four gold medals, the name and reputation of Dassler shoes became known to the world’s sportsmen and their trainers. The business was successful, and the Dasslers were selling 200,000 pairs of shoes every year before World War II.


The Dassler brothers split up in 1947 after relations between them had turned bitter. Rudolf Dassler formed his own company, branded Puma, and Adolf Dassler formally registered his company as Adidas AG. Puma and Adidas entered into a bitter and fierce business rivalry after the split.

When handypersons were called to Rudolf’s home, they would purposefully wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of Pumas for free. The two brothers never resolved their issues, and although they are now buried in the same cemetery, they are spaced as far apart as possible.

Adidas sells a range of clothing items, varying from men’s and women’s t-shirts, jackets, hoodies, pants and leggings. The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967. Adidas AG is the largest manufacturer of sports bras in Europe and the second-largest manufacturer in the world.

Adidas has global corporate headquarters in Germany and many other business locations worldwide, such as Portland, OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, and Spain.

Awards & Achievements

In 2017, Adidas was announced as the overall winner of the second Thomson Reuters Foundation Stop Slavery Award in London.

Аdіdаѕ hаs соllаbоrаted wіth several сеlеbrіtіеѕ like Каnуе Wеѕt, Ѕtаn Ѕmіth, аnd Рhаrrеll Wіllіаmѕ to mаrkеt іtѕ brаnd. Ѕоmе dеѕіgnеrѕ thаt hаvе wоrkеd wіth thе соmраnу іnсludе Јеrеmу Ѕсоtt, Аlехаndеr Wаng, аnd Rаf Ѕіmоnѕ.

Net Worth & Earnings of Adidas in 2024

Adidas Net Worth
Adidas Net Worth

As of 2024, Adidas has an estimated net worth of more than $40 billion. The company earns millions of sales in shoes, sportswear, and Adidas accessories. In 2020, Adidas made a gross profit of almost $11,900 million in sales.

One of the main focuses of Adidas has always been football kits and the associated equipment. Adidas remains a major company in the global supply of team kits for international association football teams and clubs.

Adidas makes referee kits used in international competition and by many countries and leagues in the world. The company has been an innovator in footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time. The soft-ground equivalent was named World Cup, and it too remains on the market.

Adidas is a German shoe, clothing and apparel company that also owns Reebok. Adidas is the largest sportswear company in Europe and is the second to Nike as the largest sportswear company in the world. The company sports the recognizable logo of three slanted parallel bars of ascending height.



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