Legal Name:  FUBU (“For Us, By Us”)
Headquarters Regions: New York, New York, United States
Founded Date: 1992
Founders: Daymond Garfield John
Number of Employees: 50+
Company Type: For-Profit
Area served: United States of America and World
Products of Company: casual wear, sports wear, a suit collection, eyewear, belts, and shoes
Net Worth in 2024: $8 billion

FUBU is an acronym for “For Us, By Us.” It is a remarkable American Apparel company that manufactures some clothing and accessories such as shoes, eyewear, casual wear, belts, and sportswear, among many others. The FUBU collections are branded with a FUBU logo. The company was started by Daymond John in collaboration with three of his colleagues, namely Alexander Martin, Keith Perrin, and Carlton Brown.

The leadership of the company has been under the four persons who have steered it towards the successful journey we see today. The name was designed when its founders were looking for a four-letter word that would compete with the already established brands like Nike and Coke. FUBU design line reflects hip-hop music and targets young people mainly.

The company experiences a significant growth rate in the apparel industry, and its net worth is on an upward growth trajectory. The growth can be attributed to its online presence. FUBU owns a company website that contains details of all the apparel brands they produce.

This has encouraged many clients to buy their products from the corner of the world. FUBU products are a favorite of Queens rappers who helped the company break even in the business industry. The most remarkable deal that gave FUBU great momentum was the 1995 MAGIC retail convention deal worth $300,000 in Las Vegas.

Well, how well do you know about FUBU? If not much, we have compiled all you need to know about FUBU’s net worth in 2024, wiki and complete details. Well, if you’re all set, here is what we know about FUBU to date.


FUBU was started in 1992 in Queens, New York. The founders of FUBU were Daymond John together with Alexander Martin, Keith Perrin, and Carlton Brown. The company began with a collection of hats designed by Daymond in his house and sold in the streets of Queens. The push to start the apparel business was stirred up by frustrations Daymond saw in the menswear industry.

Daymond’s mother taught him how to sew, and at the age of 24 years, he began the business of producing and selling hip-hop hats in the streets. The business received a boost when Daymond’s mother took a $100,000 mortgage to finance it. At this time, the business was run in the family house, and it used to manufacture mainly hats and rugby t-shirts.

The real expansion of the company happened in 1994 when the company participated in the Men’s Apparel Guild in California (MAGIC). This was an annual event held in Las Vegas and gathered different apparel manufacturers to showcase their products. Daymond was unable to afford a space at the event but decided to sell the company’s product from a hotel. It is here that he made the company’s first remarkable sell. He left the event with orders worth $300,000.


The objective of FUBU is to revolutionalize the streetwear industry through the manufacture of sportswear that combines both the contemporary and the classic. This is a journey that started when John Daymond and his colleagues founded the company whose tagline is to make apparel by people who wore them, that is, For Us, By Us. The evolution of this global dream started with the signing of a partnership deal with Samsung in 1995.

The desire to have an investor was reached after the success the company experienced at the MAGIC event a year earlier. FUBU received orders worth $300,000 from the event but did not have the financial muscle to deliver the orders. Thus, they placed a classified advert in the New York Times for an interested investor, and they got Samsung.

With Samsung on board, FUBU grew its sales and expanded its market reach beyond the U.S. market. For instance, in 1998, the company made an annual sale of over $350 million. The company received a further boost when the rapper Cool J wore a FUBU hat during the commercial for Gap Inc. Even though this was controversial, it helped to establish the company in the mainstream.

In a move to expand to other parts of the world, FUBU withdrew its presence from the U.S. market in 2003 and pitched camp in new markets such as Korea, South Africa, China, Saudi Arabia, and Japan. It did so by acquiring other brands within those regions.

Things did not go well in the new markets, and FUBU returned to the U.S. market but with a new brand name, FB Legacy. The company has collaborated with other players in the industry, such as Puma and Urban Outfitters, as well as Pyer Moss. FUBU has also entered into a partnership with Eye Candy Creations USA for the manufacture of optical collections such as FUBU Frames and sunglasses.

Awards & Achievements

FUBU has made great strides in the apparel industry and has since earned a number of awards and made various achievements. They include:

  • Two Congressional awards
  • The Online Hip-Hop award
  • The Pratt Institute award
  • Citation of Honor from the Queens Borough President
  • Two NAACP awards
  • The Christopher Wallace award
  • Launch of a new record label, ‘The Good Life,’ in 2001
  • Launch of a successful album, ‘All or Nothin’, in 2003

Net Worth & Earnings of FUBU in 2024

FUBU Net Worth
FUBU Net Worth

FUBU net worth is about $8 billion as of 2024. The growth of the company is attributed to the great leadership of the four owners who work tirelessly to see it succeed. The company’s network is expected to increase tremendously in the near future, with the new collaborations being fronted by the management.

FUBU is an outstanding apparel manufacturer that has made a tremendous impact in the hip-hop music and streetwear industries. Its management is made up of four colleagues who are also co-founders. The company grew from in-house manufacture to become a renowned designer, manufacturer, and distributor of different types of apparel.

Even though it was incepted in the U.S., FUBU has made inroads into Asian and African markets in order to expand its reach and increases annual sales. The growth of the company is also attributed to various collaborations with other apparel manufacturers such as Puma, Urban Outfitters, Pyer Moss, and Eye Candy Creations USA. With this collaborative strategy, FUBU’s net worth is expected to increase from the current $8 billion to something great.


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